AAGO

Client: Apartment Association of Greater Orlando
Website: aago.org
Services: Logo Design, Brand Strategy

01. The Process

In 2017, the Apartment Association of Greater Orlando decided to bring themselves into the 21st century.

They approached me to recreate their iconic logo, but with a modern touch. Working with their team in Oviedo, Florida, I created several mockups before we landed on our final design. After we decided on a final design, we pushed forward with a branding package and additional legacy logos.

21st Century Design

Recreating the iconic AAGO logo was a challenge, but also a must.

Design & Craft

After deciding on a logo, we pushed forward to create more and more.

To The Future

For AAGO, a big challenge was moving to the future, but remembering the past.

02. The Logo

Based off the iconic original AAGO logo, I chose to go as simple as possible.

03. Brand Strategy

Working with their team and their members, I created a brand book with a comprehensive overview of their brand how it should and should not be applied.

04. Other Graphics

We also created a set of legacy logos to be used for members who have been with the association for increments of 5, 10, 15, 20, and 25+ years.

05. Info

Client: Apartment Association of Greater Orlando
Website: aago.org
Services: Logo Design, Brand Strategy
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