In 2017, the Apartment Association of Greater Orlando decided to bring themselves into the 21st century.
They approached me to recreate their iconic logo, but with a modern touch. Working with their team in Oviedo, Florida, I created several mockups before we landed on our final design. After we decided on a final design, we pushed forward with a branding package and additional legacy logos.
21st Century Design
Recreating the iconic AAGO logo was a challenge, but also a must.
Design & Craft
After deciding on a logo, we pushed forward to create more and more.
To The Future
For AAGO, a big challenge was moving to the future, but remembering the past.
02. The Logo
Based off the iconic original AAGO logo, I chose to go as simple as possible.
03. Brand Strategy
Working with their team and their members, I created a brand book with a comprehensive overview of their brand how it should and should not be applied.
04. Other Graphics
We also created a set of legacy logos to be used for members who have been with the association for increments of 5, 10, 15, 20, and 25+ years.