UGA Online Learning

I started working with Online Learning in 2017 to implement the new university-wide brand.

Info

The University of Georgia is the oldest public higher education institution in the country.

In 2014, the University of Georgia created the Office of Online Learning to facilitate the production and development of online courses and programs. Since it’s inception, the office has grown enrollment in online programs over 700%.

In 2016, the university unveiled the new brand and its slow roll out to entities across campus. I started working with OOL in 2017 to spearhead implementing the new brand to our graphic and visual style, as well as provide social media strategy and analysis.

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Client: UGA Office of Online Learning
Website: uga.edu
Services: Design, Art Direction, Social Media

Brief

As a part of my role, I create all of the marketing collateral for our digital marketing efforts (paid or organic). This is for inter-university as well as outside contact.

Social Media Strategy

I constantly monitor the online conversation around online learning and our relevant programs in Crimson Hexagon and NodeXL.

When I have enough relevant data, I compile all of it together in a report. Below, you can find excerpts of a report I completed in July 2018, “The State of Online Learning.”